Board of Directors
Board of Directors
Jemae Hoffman, Board President
Jemae is the Seattle Dept. of Transportation’s lead on Sustainable Transportation and Climate Change. Prior to her current position, Jemae managed the City of Seattle’s Mobility Management and Plan Implementation teams. These teams develop policy and implement plans for Parking and Transportation Demand Management, and Freight, Transit, Bicycle and Pedestrian Mobility. Her work includes coordinating efforts with other transportation, economic, land use and community development staff. Jemae has over 13 years of experience in transportation policy and over 18 years of experience in managing programs and contracts. Before coming to her job at the City, she was Executive Director of the Transportation Choices Coalition, a statewide non-profit advocacy group. Jemae created and managed several innovative trip reduction projects including “Way to Go, Seattle!” (where families received an economic incentive to give up their extra car). Jemae brings a special combination of skills in project management, public education and program evaluation to the projects she works on. Before her career in transportation, she was a consultant specializing in business recycling, building with resource efficient construction materials; and studying the structure and effectiveness of energy conservation programs. She also served as a management and marketing consultant for three years. In this role, she evaluated the feasibility of new product market introductions and studied their market structure and distribution channels. Jemae has also been very active with Seattle civic issues as a volunteer in numerous campaigns. She is a graduate of Cornell University.
Joanna Grist, Board Treasurer
Joanna has served as Executive Director of a non-profit advocacy group called the Washington Wildlife and Recreation Coalition since 2000. Prior to this position she worked on growth management and endangered species issues for King County Executive Ron Sims. Prior to that she worked for Futurewise where she served as Field Director. Joanna holds a BA in Political Science from the University of Washington. She lives on Seattle's Phinney Ridge with her husband and two little boys.
Colleen Cooke, Board Secretary
Colleen brings fifteen years of marketing experience to CoolMom. She currently owns Cooke Consulting with areas of expertise in business and marketing strategy, brand development, and positioning and message development. She has worked many years in the non-profit sector. Colleen holds a BA in English Literature from Loyola University of Chicago. She lives in Seattle with her husband and daughter.
Sonja Ling, Board Member
Sonja received her MSc in environmental change and management in 2000 from the University of Oxford, where she focused her research on the off-grid solar photovoltaic market in the Chinese province of Qinghai. After returning to the US, she began work at the Renewable Northwest Project in Portland, Oregon as a policy associate promoting solar, wind and geothermal energy in the Pacific Northwest. After the arrival of her second child in 2005, she decided to take a temporary break from her career so she may raise her children to be bilingual in English and Chinese. She first got involved with CoolMom in 2007, helping co-founder Kirsten McCaa launch the Magnolia group and develop the Walking School Bus program. Sonja remains active in projects related to the environment and leads the outreach effort for the Seattle chapter of Wokai, a U.S.-based microfinance non-profit that is focused on China.
Leslie Stanton, Board Member
Leslie manages the Climate Protection and Transportation Planning Program for the Puget Sound Clean Air Agency. She works with stakeholders across the region, from local governments to businesses and environmental groups, to reduce greenhouse gases in the Puget Sound area. Leslie led a coalition of partners and team members in developing the Evergreen Fleets Initiative, a voluntary certification program for public and private vehicle fleets. She also served on the City of Tacoma’s Green Ribbon Task Force and the Transportation Working Group of Governor Gregoire’s Washington State Climate Action Team. Prior to her work in climate protection, she was Senior Toxicologist for the Washington Department of Ecology’s Air Quality Program. Leslie received her MS from Harvard University School of Public Health and an MBA in sustainable business from the Bainbridge Graduate Institute.
Sanjay Kapoor, Board Member
Sanjay is a principal with s2 sustainability consultants, dedicated to helping companies both large and small use environmental strategy to grow and create enduring value. His past career encompasses significant in-company business experience and includes advising companies on strategy, process and technology first as Director, Strategy Solutions at marchFIRST, and then as First Vice President at Washington Mutual. He has led significant initiatives across a wide variety of industry-leading companies, such as Lafarge, World Vision, Washington Mutual and McDonald’s. While at WaMu, he led their sustainability initiative – “Greening of WaMu.” With a strong commitment to the communities he lives in, Sanjay also serves on the board of KapKa Cooperative School. Sanjay lives in Seattle, WA with his wife and young son.
Sarah McKearnan
Elta Ratliff
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Kristy Royce, Co-Founder
Kristy, one of CoolMom’s founders, hosted a party in 2007 that was the seed to what has become CoolMom. Royce invited friends to view the film, “An Inconvenient Truth.” The conversation among the mothers present led to the launch of CoolMom. Having an atmospheric scientist as a stepfather, Kristy was well acquainted with the climate issue. As a mother of two daughters, she saw an urgent need to unite mothers to address the climate crisis and to advocate for future generations. The untouched, primal beauty of the world's remote places sparked a passion for environmentalism when working as staff on tourist expeditions to Antarctica, the Arctic, and the Amazon. Kristy had the pleasure of living and working with the Amazonian Indians, the Machiguenga, in an effort to establish an eco lodge to help protect the great Amazonian rainforest. She co-founded ExpeditionTrips.com. She lives in Seattle, WA with her family and believes living an eco-friendly life is the most important thing we can do for our kids. Kristy held the role of Board President from April 2009 to September 2010 and was a Board member through May 2011.
Kirsten Bergstrom, Co-Founder
Kirsten is one of the Co-Founders of CoolMom. Kirsten is an active participant and founder of the first CoolMom Group, in the Magnolia neighborhood of Seattle. She has strong personal ties to climate science community, with an atmospheric scientist and former climate modeler in the family. She is a proud mother of two. Prenatal yoga teacher, environmentalist and former project manager for foreign language software and websites. Kirsten is bilingual, fluent in Swedish and English and proficient in Spanish and German. She can often be seen walking her kids to school. Kirsten lives in Seattle, WA with her family. Kirsten was a Board member through September 2011.
